The Birth and Death of the Amercan Dream - 1009 Words

Adam Walder’s Vision for UGHH: Adam Walder is both a zealous and determined businessman who devotes his full efforts to consistently attaining his ambitions. When he began drafting the first lines of code for Underground Hip Hop, Walder had one goal: â€Å"he just wanted people to hear [his] music† (p. 2). Walder’s passion for his â€Å"hobby† is what drove him to initial success, but it was his dedication to bring underground rap and hip-hop music to his fans that allowed for future accomplishments. Walder had a handle on his market segmentation, easily identifying the sociocultural factor of taste in hip-hop music, to propel his business (Hill, 440). By creating a functioning feedback loop on his site that manifested itself in the form of a†¦show more content†¦A businessperson who wants to do everything himself/herself will quickly find that he/she is making no progress. Walder needs to trust his employee’s abilities, and get past his fears of programmers quitting, leaving unfinished code. (p. 8). To combat this fear of losing employees, Walder should focus on creating and solidifying a strong organizational culture, instilling certain values among workers (Hill, 341). As the company grows in size, Walder will need to make more hires, especially on the technical side of operations. If not, he will be unable to keep the website functioning properly with the influx of site traffic as UGHH grows and develops. UGHH Financing Adam Walder sees his debt-free business, a result of internally funded business practices, as a fact to boast about. Although this process does protect UGHH from accumulating too much debt, it also limits the company’s expansion significantly. Debt can be harmful to many businesses, but there is also a concept called â€Å"good debt†; the debt a company incurs to propagate it forward and expedite business processes. If UGHH were to take out loans and allow itself to acquire debt, it could have expanded into a suitable warehouse sooner, ordered more merchandise and marketed itself effectively. The current financing strategy that UGHH utilizes causes it to miss out on strategic business opportunities and limit its growth. Recommendation In today’s economic environment, technology grows

Financial Outcomes Example

Essays on Financial Outcomes Essay Introduction Microsoft financially performs well in comparison with its previous year’s financial performance. Microsoft records revenue of $62.5 billion, comparatively increasing 7 percent more than the revenue of 2009; operating income increases by 18 percent to $24.1billion, diluted earnings per share grows by 30 percent to $2.10; simultaneously, the company has, through buybacks and dividends, given back almost 16 billion to shareholders in the year 2010 (Annual report, 2010). Optimistic potential outcomes Various optimistic potential outcomes can be expected from the financial performance of Microsoft. First, the company would remain financially stable and vibrant. As the financial history bears witness to the fact that the stable financial entities experiences more short and long term financial growth and increase in comparison with other companies who are less financially stable. This financial stability can be proven by the fact that in the same year of 2010, Microsoft becomes in a position to return almost $16 billion to its shareholders by buybacks and dividends. Additionally, the company enjoys a sufficient amount of funds. Microsoft is a technology-intensive company, which constantly needs a sufficient amount of funds to carry out its different business needs such as research and development and so on. In this regard, the stronger financial indicators clearly highlight the presence of funds utilizable to cater the business needs. Additionally, the positive and stronger financial performance brings positive credit ratings from the credit rating agencies such as Moody’s, and Fitch. These companies compile different financial measures to determine the credit rating of a company. As Microsoft has shown stronger performance in these years, its credit rating has considerably remained stable and positive. Thereby, on the basis of such financial results, Microsoft has become in a position to avail external short or long term credit not only from its current shareholders but also from the financial institutions as well. In fact, most of the financial institutions are considerably critical while screening applications for credit, or loans; and in order to approve them, they first ensure that whether the applicant company is financially stable. Without any doubt, the positive implications of stronger financial performance by Microsoft do not only benefit to the company, but also to the management and shareholders as well; as they would enjoy the same sort of growth that is availed by Microsoft in the coming days. References Annual Report of Microsoft, (2010), Shareholder letter. Retrieved from http://www.microsoft.com/investor/reports/ar10/10k_sl_eng.html

The Princess Of Elis Monologue Essay Example For Students

The Princess Of Elis Monologue Essay A monologue from the play by Moliere NOTE: This monologue is reprinted from The Dramatic Works of Moliere, Vol. II. Ed. Charles Heron Wall. London: George Bell Sons, 1898. EURYALUS: Alas! my dear Arbates, if for a while I defied the power of Love, he takes now full vengeance! If you but knew what sufferings are torturing my heart, even you would wish that I had never loved. For see where my destiny leads me! She whom I so ardently love is the Princess of Elis. You know what pride is hidden under her divine charms: how it makes her resist all feelings of love; how she shuns, during these days of brilliant rejoicings, the society of that crowd of admirers attracted here with the hope of winning her. Ah! how untrue it is that the one we are destined to love, charms us at first sightthat the first glance kindles in our breast that passion to which we are destined from our birth! On my return from Argos I passed through this place and then saw the Princess. I looked upon her and all her charms as one contemplates a fine statue. I quietly beheld her dazzling youth, but the sight brought no trouble to my heart. I returned to the shores of Ithaca in perfect pe ace of mind, and lost even for two years all remembrance of her. Then, rumours of the scorn with which she treated every offer of homage reached my court. It was said that her proud soul had a most unconquerable aversion to the bonds of marriage; and that with a bow in her hand, a quiver on her shoulder, a second Diana, she frequented the woods, cared for nought but the chase, and let all the youth of Greece sigh for her in vain. We cannot wonder too much, Arbates, at the freaks of passion in our heart, nor at the strange workings of fate! The fame of her haughty coldness gave rise in my soul to unknown feelings which I could not master, and which her presence and beauty had failed to call forth. Her well-known contempt for love had the secret power of bringing back all her features to my remembrance, and of making me look back at her charms with new eyes. I formed in my mind such a noble and beautiful image of her, I pictured to myself so much pride and such pleasure if I could but triumph over her coldness, that my heart, dazzled by the splendour of such a conquest, saw the glory of its liberty vanish away. In vain I tried to resist the attraction; its charm took such hold upon my senses that, urged on by an irresistible power, I sailed in all haste from Ithaca. Here, however, I conceal my ardent passion under the desire of appearing at these renowned sports, to which the illustrious Iphitas, father of the Princess, has invited most of the princes of Greece. What would it serve me to declare my love, Arbates? Should I not draw on myself her haughty disdain, and rank myself among those submissive princes whom she considers her enemies from the moment they have declared themselves her lovers? The sovereigns of Messenia and Pylos pay useless homage to her, and the fame of their great virtues is in vain seconded by faithful deference. This repulse of their love makes me conceal in silence all the violence of mine. When I consider the fate of these famous rivals, I feel myself already condemned, and in her contempt for them I read my own sentence.

Coca Cola Branding Strategies free essay sample

Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Colas greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling their very famous cola, allowing many across the globe to share the experience. Coca-Cola’s desired outcome from their marketing communications program is to move from creative excellence to content excellence. The purpose of their content excellence is to create ideas so contagious it cannot be controlled in terms of business objectives, brands and consumer interest, all linked together. We will write a custom essay sample on Coca Cola Branding Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They developed a conversation model that begin with brand stories that create the linked ideas which provoke conversations that need us to act and react to 365 days a year. Coca Cola now intend to double the size of their business by observing a distribution of creativity in their advertising. No one now has the smarts on ideas and in fact, consumer generated stories outnumber Coca cola Company stories on most of their brands and they constantly fuel both of those truths. Secondly is by the distribution of technology. They now have greater connectivity and consumer empowerment than ever before. This has driven an on demand culture where consumers can turn their demands on 24 hours a day. Technology can enable brilliant connectivity; we can generate ideas where we cannot separate the message from technology. With that they develop direct relationship with technology companies. Coca cola focuses a lot on storytelling with their brand image growth; they focus on the evolution of storytelling by moving from one way storytelling to dynamic storytelling. Dynamic storytelling is the development of incremental elements of a brand idea that get dispersed systematically across multiple channels of conversation for the purposes of creating a unified and coordinated brand experience. This includes serial storytelling where one discovers the taste of coke by just opening the bottle and tasting it  themselves, multi-faceted storytelling where one carries the drink wherever they go, spreadable storytelling where we speak of it through social media, immersion and discovery storytelling where one is already addicted and tells everyone about the goodness of it and engagement through storytelling through word of mouth (Spring,2002) Storytelling is at the heart of all families, communities and cultures a nd it’s something that the Coca Cola Company has excelled at for more than 125 years now. They also do sponsorship with different college and schools and sponsors their extra curriculum activities to get market share. Their brand stories, just like most other brands shows commitment to making the world a better place with the existence of it. The equity of Coca Cola is rather tricky as people don’t distinguish all brands owned by the company, perhaps not knowing what they’ve bought or eating is a Coca Cola product. The availability and expected quality of Coca Cola makes it the most purchased brand for its visibility. Coke has become a part of a modern world culture through its advertising, a corporation worth close to $70 billion ranking as number one under brand equity. Coca-Cola’s brand image has one of the most successful plan layouts compared to many other beverage companies that are competing. Their physical elements of their identity define who they are, who they intend to be and how they are perceived. Coca cola built their brand image to be known similarly all around the world, as happiness. The brand has the taste that consumers are looking for and connects with their lifestyle and daily lives. It is a globalized product that gives the pleasure of refreshment during a break. Applying the SWOT analysis in Coke, among strengths that they have is being the world’s leading brand. Besides having strong brand recognition, they also have a leading brand value and a strong brand portfolio. The company owns four of the top five soft drink brands in the world which are Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as vanilla coke, cherry coke and coke with lemon. Over the years, the company has made large investments in brand promotions. Next strength is that they have a large scale of operations. Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The company currently sells its products in more than 200 countries. The company’s operations are supported by revenues from South East Asia, and strong infrastructure across the world. Among weaknesses they have is a negative publicity where The Coca-Cola Company has been involved in a number of controversies and lawsuits related to its relationship with human rights violations and other perceived unethical practices. The company produces products that are not considered â€Å"healthy†, the large portion of their beverages are high in sugar content, and as the world’s waistline keeps growing, people are going to eventually look towards healthier alternatives. (Dart and Frost, 1956, as cited in Todd Daft,2002) The opportunities they have is their extensive and effective distribution network allows the company to take any product and have it in nearly every store around the world in days. Besides that, there is an increasing demand for healthy food and beverages so it’s something else they could excel in. Besides that, they have the opportunity to have more brand recognition. Threats that Coca Cola faces is with the PepsiCo Company that has for decades been battling with Coca-Cola for the money of the consumer, and this threat will not disappear anytime in the near future. Also, recently some select states have imposed taxes on the sale of soft drinks, and have banned the sale of drinks larger than a certain size, trying to battle obesity. However, coke continues to outsell Pepsi in most areas of the world. Comparing their asset rate in the world, Pepsi’s asset turnover rate is 91.  25% whereas Coke’s asset turnover rate is 58. 2% and the profit margin of Coke is 60. 86% leaving Pepsi with 52. 49% (Dart and Frost, 1956, as cited in Todd Daft,2002). Among weaknesses that Pepsi has is the decline of taste with low consumer knowledge about their brand. Their recognition is wide as well but their attempt to grow their brand image isn’t as efficient as Coca Cola, ca using a financial downfall for them. It’s now observed that Coca Cola is perceived quite positively as it has been projected. People are aware how the brand and awareness of coke is quite high in the market and when a product is launched, coke drinkers choose this soda over any other competitor simply because it’s a Coca Cola product and they trust it. Although coke has been into controversies, people still prefer to stay loyal to the brand because it’s a coke brand and they trust it. When people buy Coca Cola they’re not just buying the beverage but also the image that goes with it, therefore even if they have a higher price it shows that the product is off better quality and that the consumer is not cheap.