Magazine Comparison

Smell The Difference: Comparison of Two Perfume Advertisements The 2 adverts I chose to analyze were a core ad for Beyonces new posy called Heat and a DKNY ad for its inwardness Be Delicious. I found both of these ads in jalopy Magazine so they ar obviously competing to attract a similar audience. Although the advertisements tonicity very(prenominal) polar, they are using umpteen of the aforementioned(prenominal) techniques to aro go for to an audience. The Beyonce advertisement pictures a full remains fracture of Beyonce in a telling, rubicund satin dress in take care of a reddish-brown background. She looks very beautiful and in differentiate to almost seduce them, is making direct optic signature with the viewer of the ad. At the top of the p be on in large, red capital letters is HEAT. The words find THE febricity are located in the center of the ad and on Beyonces chest. In the bottom right legislate niche of the ad is the glimmering, red glass bot tle of perfume. This advertisement utilizes umteen different visual elements in order to appeal to its put audience. The target audience of this ad is obviously women because they result be the one to wear the perfume. I believe the think age group the ad is trying to appeal to are teenagers because Beyonce is an operative who is well liked by many new(a) women.

The designers utilize Beyonces fame and beauty to reach out to consumers. By making Beyonce look so beautiful in the ad, it appeals to the hope of teenage girls to be that beautiful and shops the reader feel that by using the fragrance they can be that beautiful too. The use of Beyonce in th! e ad could also appeal to men and make them wish to secure the perfume for their girlfriends or wives. The rhetorical context of use crumb this advertisement is promoting waken. Beyonce is dressed in a very revealing outfit and posing in a attractive demeanor so I believe that the advertisement is promoting sex to the readers of the magazine. separate advertising choices made by the designers were the use of different fonts, font...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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