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assignment 07 BM350 Marketing Management Case 11: harleydavidson.com and the worldwide wheel Industry (pp. 354-358) This facial expression discusses the success of Harley-Davidson and reviews its spheric position in 1998. It discusses the unions initiatives that continued a thirteen-year record of addition in revenues and earnings. The company had a phenomenal 74 share increase in the value of the firm in 1998 alone. It offers merchandise share and gross sales information for global competitors in three regions, North America, Europe, and Asia/Pacific, and presently discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been unploughed relatively short since the network sites for Harley and its competitors contain abundant redundant information. The major objective of the case is to get you to visit these weather vane sites, compare them, and evaluate them as strategic marketing tools Questions 1. where fore is the Internet a oddly good promotion culture intermediate for Harley-Davidson? Discuss at to the lowest degree three (3) reasons. (55 points) 2. What antithetic roles could Harley-Davidsons Web site sportsman for Harley owners, for people shop for a motorcycle, and for people just interested in motorcycles in general?

(45 points) The internet is a colossal promotional medium for Harley-Davidson because it reaches across the entire world. The mass media publicizing implemented by Harley-Davidson is mean to reach as legion(predicate) members of the general public as possible. Generally, t his type of advertisement is utilize becaus! e of its depth in effectively reaching people. These ads are intended to target both probable repeat customers as sanitary as first clock time buyers. With Harley-Davidson imagery and lifestyle is very(prenominal) important. Harley-Davidson is an image and a lifestyle as much as it is a motorcycle manufacturer. A flashy, well-made website with a mickle of pictures and sounds with people looking really serene displays the best things close the bikes. This gives...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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