The Birth and Death of the Amercan Dream - 1009 Words

Adam Walder’s Vision for UGHH: Adam Walder is both a zealous and determined businessman who devotes his full efforts to consistently attaining his ambitions. When he began drafting the first lines of code for Underground Hip Hop, Walder had one goal: â€Å"he just wanted people to hear [his] music† (p. 2). Walder’s passion for his â€Å"hobby† is what drove him to initial success, but it was his dedication to bring underground rap and hip-hop music to his fans that allowed for future accomplishments. Walder had a handle on his market segmentation, easily identifying the sociocultural factor of taste in hip-hop music, to propel his business (Hill, 440). By creating a functioning feedback loop on his site that manifested itself in the form of a†¦show more content†¦A businessperson who wants to do everything himself/herself will quickly find that he/she is making no progress. Walder needs to trust his employee’s abilities, and get past his fears of programmers quitting, leaving unfinished code. (p. 8). To combat this fear of losing employees, Walder should focus on creating and solidifying a strong organizational culture, instilling certain values among workers (Hill, 341). As the company grows in size, Walder will need to make more hires, especially on the technical side of operations. If not, he will be unable to keep the website functioning properly with the influx of site traffic as UGHH grows and develops. UGHH Financing Adam Walder sees his debt-free business, a result of internally funded business practices, as a fact to boast about. Although this process does protect UGHH from accumulating too much debt, it also limits the company’s expansion significantly. Debt can be harmful to many businesses, but there is also a concept called â€Å"good debt†; the debt a company incurs to propagate it forward and expedite business processes. If UGHH were to take out loans and allow itself to acquire debt, it could have expanded into a suitable warehouse sooner, ordered more merchandise and marketed itself effectively. The current financing strategy that UGHH utilizes causes it to miss out on strategic business opportunities and limit its growth. Recommendation In today’s economic environment, technology grows